Case Study

NORTH WEST TRANSPORT INVESTMENTS (NTI)

SERVICES OFFERED TO CLIENT
Strategy /  Design / Communications / Interactive / Culture

In 2011, NTI  wanted to revamp itself as a (1) Fresh (2) Modern and (3) Safe , transport and
logistics company in the North  West and Gauteng Provinces. BLUE APPE TREE BRAND CONSULTANCY & DESIGN  was commissioned to come up with a solution to bridging the gap between, the past andthe future, whiles staying relevant to the old client and also appealing to
the new generation clients . BLUE APPE TREE BRAND CONSULTANCY & DESIGN  worked with
the NTI  team to;

Create, Develop, Launch and Implement the entire Brand;

BLUE APPE TREE BRAND CONSULTANCY & DESIGN  created a complete Visual Language
for NTI brand that builds a distinctive and memorable asset for the brand with each and
every communication. The new identity was Developed to combine the ideas of innovation
and relevance, the NTI brand positioning of Practical Ingenuity drives the vision of the
business,
the brand and the culture.

NTI has a wide range of audiences from internal to external, consumers and communities
inand around the North West and Gauteng Province and as far as Rustenburg and
Mafikeng BLUE APPE TREE BRAND CONSULTANCY & DESIGN  created a wide range of
communicationsleveraging a distinctive set of verbal and visual brand assets.

Click here to view the NTI – Corporate identity project.

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Technology Innovation Agency

1. Click here to view the TIA-Corporate Identity Manual project.

Thebe Securities

1. Click here to view theThebe Securities-Corporate website revamping.

National Creadit Regulatory

1. Click here to view the NCR new web template.